Anyone who regularly reads this column knows l have spent much of the past year calling on the UNIX community to pay serious attention to desktop UNIX. Not only have lexhorted vendors to develop small, friendly, shrink-wrapped versions of UNIX, but I have discussed at length the market effects on companies such as Santa Cruz Operation (SCO), if UNIX does or does not meet the challenge.
The good news is that UNIX vendors have perceived the same need ldid and have understood that the desktop UNIX must look and feel a whole lot different than its predecessors. USL and Univel have made surprisingly giant strides in this direction. SCO, in its own way, has continued to improve its high-end product, ODT. What Sun is doing, other than standardizing on SVR4, is open to conjecture, but the Solaris’s portability to Intel systems shows an appreciation of this platform.
For 1992, UNIX’s understanding of the strategic importance of the desktop rates very good. The next question is: Can UNIX market its wares?
The marketing arena is critical. Here, the main opponent is Microsoft and its vast marketing resources. For example, the recent UNIX Expo in New York had more vendors and more attendees than ever. The mood was by and large…